Why Should I Blog for My Business? I'll Give You 10 Reasons. Blogging is one of the most cost effective and valuable tools that businesses have. It's a great way to engage with customers and reach prospective customers. It also really helps you with your SEO or Search Engine Optimisation, or how easy you are to find on Google. Your blog should be the heart of all of your content marketing efforts. It's great material for Facebook, Twitter, LinkedIn and newsletters. A blog is