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  • Writer's pictureAndy Gahan

Why Should I Blog For My Business?

Why Should I Blog for My Business? I'll Give You 10 Reasons.

Blogging is one of the most cost effective and valuable tools that businesses have. It's a great way to engage with customers and reach prospective customers. It also really helps you with your SEO or Search Engine Optimisation, or how easy you are to find on Google.

Your blog should be the heart of all of your content marketing efforts. It's great material for Facebook, Twitter, LinkedIn and newsletters. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel. Here are 10 reasons why you should be blogging.

  • Your blog fuels SEO. Search engines love valuable content and will you will rank higher in the search engines if you have a lot of great content on your website.

  • They are really easy to set up. You can overhaul your website with a one and add a blog easily. If you really don't want to do it yourself, we can build you one in a couple of hours.

  • Companies that blog are 13x more likely to generate a positive marketing ROI (Return On Investment) for inbound marketing (Hubspot Inbound Marketing)

  • It gives your company a voice. A blog creates a place to talk about new products, services, or current events. It’s also a great place to show your expertise or experience in your field and show why your customers/clients should be talking to you. You could be the go-to person for news in your industry when coupled with other social media channels.

  • A blog creates a two-way conversation with customers, potential customers and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments, the real value is making the connections and being there for your customers.

  • Blog writing makes you think. Knowledge is no longer power. If you share all the great information and experience you have, it forces you to gain more and as a result you become far more informed and experienced. It also shows that you are happy to give things away, which can help people to trust you quicker.

  • Blogs create free PR. Business bloggers are often interviewed by journalists as industry experts. Blogs are easily and frequently shared and can be designed to be found by search engines.

  • A blog builds confidence, relationships and sales. Customers will see you as a reliable resource for information on your industry and when they need something, they'll come to you to buy.

  • Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.

  • Blogging is inspiring. You’ll start to see ideas all around you from talking with friends and colleagues, watching movies, reading, and just walking down the street. You'll see how things relate to your business and to your customers or clients giving you an endless stream of inspiration.

Feel free to contact me on if you have any questions about this post.

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