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  • Writer's pictureAndy Gahan

Add A Call To Action To Your Blog Posts

Add A Call To Action To Your Blog Posts

If you're blogging, you're probably doing it for at least a couple of reasons. If you're not blogging, take a look at our article outlining 10 reasons why you should, here.

So you may be blogging for SEO ranking, to add some quality content to your website, or even to show how much of an authority you are in your specialist field, but you can add a cheeky call to action at the end of your blog post that can also help you to grow your social media audience too.

If you’re a blogger and you’re not already doing this at the end of each post, you could be missing a valuable opportunity to grow your readership.

What’s a call to action? A call to action is an instruction to your audience that provokes an immediate response.

Here’s a couple call to action examples: “Follow me on Facebook!” “Don’t forget to subscribe to the monthly newsletter” "Check us out on Twitter here"

How To Add A Call to Action To Your Blog Post

Calls To Action are beneficial for several reasons:

  • They take very little time to write.

  • They help you grow your social media following.

  • They give readers new ways access to you.

  • They encourage readers to visit your sponsors.

Before you create your CTA (Call To Action) for your followers, you need to first decide what you want them to do and where you want them to go. Are your Facebook likes in need of a boost? Are you building your newsletter subscriptions? Decide an area to focus on for that particular post and work from there.

Next you’ll need to be sure your CTA is clear and easy to follow. If you’re ending a post that shares a recipe, try, “For more delicious recipes and cooking tips, be sure to subscribe to my newsletter!” Be sure to link to your subscription form in the wording.

Each blogger has their own preferences and systems for their CTA. Some use automatic tweet CTAs and other stick with a simple CTA at the bottom of each post. Try different things until you find the format that works for you. The main thing is to keep your calls to action clear and simple.

Whatever method or pattern you decide to adopt for your blog, adding a call to action is a beneficial way to grow your following and increase interaction with your audience.

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Bye for now!

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