This week I'd like to talk about 5 Kinds of Videos Every Business Needs on Its Website 1) A testimonial video - What’s more convincing than a happy user? Think about it. When you’re looking for a product or service on the Internet before making a purchase, you always browse the comments or ratings left by other customers. This is why most good websites dedicate an entire section to testimonials of their satisfied crowd. 2) A team or company presentation video - it portrays yo

Although social media isn't that new to most people a lot of businesses are still failing to put together a good, engaging social media presence. It just isn't good enough to spam your followers with sales messages about your products and services, you really need to be engaging with your customers (or community as we call them). Your community is very familiar with shopping online and interact with their favourite people and brands online all day long on social networks, so

Sometimes coming up with new and interesting social media topics can be tough. So I scouted all my best sources of inspiration and mixed the

"Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action" The new business year is fast approaching and it's time to think about your businesses fitness and New Year's Resolutions. Getting your business in shape is extremely important and it needn't be too difficult and what bett

Why Should I Blog for My Business? I'll Give You 10 Reasons. Blogging is one of the most cost effective and valuable tools that businesses have. It's a great way to engage with customers and reach prospective customers. It also really helps you with your SEO or Search Engine Optimisation, or how easy you are to find on Google. Your blog should be the heart of all of your content marketing efforts. It's great material for Facebook, Twitter, LinkedIn and newsletters. A blog is

​Social Media Marketing Plan for Restaurants Here are my Top 12 Social Media tips for Restaurants which can be started now! 1. Foodie Photos ​ One of the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes. If you’ve ever logged onto Instagram, you’ll unders